About Amanda
Flowers have been at the centre of my life for many years, not simply as decoration, but as a way of marking moments, telling stories, and bringing a sense of meaning to the everyday.
My work is shaped by a deep connection to nature, seasonality, and place. Influenced early on by time spent in France, I developed an appreciation for the relationship between flowers, architecture, and the vessels that hold them, drawn to a more relaxed, garden-led approach where materials are allowed to speak for themselves.
At the heart of my practice is a sensitivity to environment, an instinct for noticing what is already present, and how flowers can sit within a space in a way that feels natural, balanced, and quietly enhancing. Time spent in gardens and landscapes continues to inform this process, where observing and selecting materials becomes as important as arranging them in beautiful containers.
Over the years, I have built a rich and varied career
I trained at the British Academy of Floral Art, where I achieved an MDPF British Masters Licentiate Degree and an AIFD, the American Institute of Floral Designers qualification, achieving distinctions that reflect both technical mastery and dedication to my craft, and later taught for the school, supporting others through their own professional qualifications.
My work has also been recognised with two RHS Chelsea Flower Show Gold Medals, 2014 and 2021, and the ‘best in category’ award, where my designs reflected a strong sense of place and natural storytelling.
Alongside this, I have worked in a number of beautiful and influential settings, from my time working in France to creative work connected with Disney, and many years as an in-house florist at Hotel Endsleigh, where the surrounding gardens and landscape became an integral part of my creativity
Teaching has become one of the most rewarding parts of my work
Over the years I have had the privilege of teaching everyone from complete beginners discovering flowers for the first time to professional florists, flower farmers and career changers looking to deepen their skills and confidence. I believe good teaching is not simply about demonstrating techniques, but about helping people develop confidence, curiosity and their own creative way of seeing.
Based in Somerset, I work with individuals, venues, and collaborators across the South West and beyond to create thoughtful floral work and creative experiences
Alongside my floral commissions and installations, I design and lead creative learning experiences that invite people to reconnect with creativity, nature, and their own sense of expression.
My approach is rooted in the belief that working with natural materials can be both grounding and uplifting, offering a gentle way to reconnect with ourselves and the world around us.
